So often the cheerleaders for an organisation, marketers are being encouraged to speak out rather than feel isolated when suffering problems with their wellbeing.
As it launches the first major TV push of any CBD brand, Cannaray is hoping to cement itself as the UK’s leading provider of the supplement while growing the entire category.
Urging marketers to be “catalysts for change” in the climate crisis, Patagonia is using its ecommerce site to connect their “hard to reach” skills with non-profit organisations in need of support.
Poised to grow by 300% in 2021, used car sales platform Motorway is embarking on a major new campaign to drive brand awareness and achieve future fame.
The high street stalwart says its ‘Never the Same Again’ transformation programme is bearing fruit, as revenue grows across its food, clothing and international businesses.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the challenges of marketing in an unloved sector to why adopting Agile is a “statement of intent” from Boots, it’s been a busy week. Here is my take.
Consumer confidence remains stable – and significantly healthier than this time last year – as shoppers ramp up plans to save with a view to the future.
The Ehrenberg-Bass professor and influential author of How Brands Grow joins fellow marketing leaders Mark Ritson and Helen Edwards on the line-up for the Festival of Marketing, which returns in October.
Meaningful interactions that drive customer engagement are only possible when marketing is driven by real-time insights.
We arm you with all the numbers you need to tackle the week ahead.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
From the brand implications of Adidas’s sale of Reebok to the £100m investment in financial services being made by high street retailer John Lewis, catch up on this week’s biggest marketing news.
The retailer is hoping the “trust and love” consumers have for its brand will enable it to expand successfully into investments, backed by a £100m cash injection in its financial services business over the next five years.
Speaking at the Festival of Marketing, GSK’s Sandra McDill explains why Covid-19 convinced the business that adopting an agile approach was the best way to stay ahead of the game.
Reebok hasn’t reached the heights of the 1980s and 90s since Adidas bought it in 2006, and its sale means Adidas can focus on its ‘branded house’ while new owner ABG has the skills to bring Reebok into its ‘house of brands’.
Having swapped the world of digital banking for debt collection, former Atom Bank marketing boss Neil Costello is on a mission to bring a message of financial wellbeing to an unloved sector.
Brands across the board are adapting the way they operate in order to pounce on opportunities as they arise. Hear how Boots, Lenovo and Habito are future-proofing their marketing teams.
From PepsiCo creating a dedicated graduate programme for marketers to P&G increasing the diversity of its candidates via virtual assessment centres, brands have defied the odds to ensure they continue recruiting fresh talent.
How will graduates find entering the workplace during a downturn? We ask the class of 2008 how they coped.
Covid-19 and the Black Lives Matter movement have brought the issues of inclusivity and social justice to the fore but with unpaid internships still rife and a lack of apprenticeships on offer can the marketing industry really improve diversity?
In the space of just seven months the School of Marketing’s Mentoring Gen Z initiative has reached 500 young people hoping to kickstart their career.
People imagine working for a startup will make them rich and free them from the shackles of corporate servitude, but the reality is very different. Here’s how to go in with your eyes wide open.
Procter & Gamble doubled down on marketing when Covid hit, while Coca-Cola went dark. The former’s revenues surged, the latter’s dwindled, and Ehrenberg-Bass data now proves if you stop advertising you lose sales.
From Delony Sledge to Fernando Machado, marketers with a coherent brand philosophy produce better and more consistent advertising.
The latest campaigns, creative effectiveness and performance from the UK’s top agencies. Brought to you by Oystercatchers.
The importance of data and its relationship with business success has been a key theme in many a marketing discussion in recent years.
Social media now forms a vital part of customer experience, customer service and customer research. This guide provides marketers with a framework for how to approach social CX and customer service and how to integrate that into a broader customer experience strategy.
Digital transformation: Agility and innovation best practice guide
As digital technologies drive rapid change in customer behaviour, expectations, and market and competitive dynamics, and with long-term trends dramatically accelerated by Covid-19, businesses need to find ways to be more responsive.
While demonstrating a positive ROI is powerful, as a metric it should be viewed in the wider context of creative effectiveness, says Mars insight boss Sorin Patilinet.
Account-based marketing is not necessarily a bad idea, but B2B brands focus too much on personalisation, targeting and loyalty when executing it.
Domino’s CEO Dominic Paul has praised the brand’s restructured marketing team for driving sales growth over the first half of the year, as profit after tax reached £41.3m.
GSK’s global consumer health CMO says the introduction of its ‘Brands with Humanity’ positioning is already having an impact as it looks to close the gap between selling products and solving consumer problems.
Gap’s brand has lost value and shine culminating in the closure of all its UK stores but experts say it is not beyond rescue.
As much as marketers want to differentiate from competitors, brands in the same market often follow the same formulas. To resist that outcome, watch out for these five pitfalls.
On a mission to become a global household name, William Hill is betting big on its brand with a new campaign and updated identity focused on the social side of gambling.
When the iconic channel launched 40 years ago this summer it didn’t just change popular music, it also helped pave the way for a new visual language in advertising, marketing and beyond.
The property company’s CMO Gary Bramall wants to unlock the positivity of moving home with a brand refresh designed to reflect his vision of a “holistic Zoopla”.
Among the names deciding who should be on this year’s Top 100 are Mark Ritson, The Marketing Academy CEO Sherilyn Shackell and former marketing director at The Guardian, Sonia Sudhakar.
Sport and video games are closely intertwined in the minds of consumers, and on YouTube these interests create rich territory for brands to reach audiences effectively.
We explore how artificial intelligence can help brands buy digital media more effectively – including the importance of allowing the ‘learning phase’ to be completed.